As the VP of marketing for My Patriot Supply, Keith Bansemer is responsible for directing and overseeing the diverse marketing strategies utilized by the company in support of multiple brands sold over more than two-dozen websites. With nearly 20 years of expertise and experience in digital strategy and eCommerce marketing leadership, Mr. Bansemer is uniquely suited to his role leading the talented team of professionals working under his guidance at My Patriot Supply.

A graduate of Northern Illinois University and a resident of the Sandpoint, Idaho area, Mr. Bansemer also spends a great deal of his time living off the grid near Upper Priest Lake in the panhandle. An avid outdoorsman who enjoys photography, hiking and gardening, Mr. Bansemer is always willing to share his diverse expertise — both as an outdoorsman and as an experienced marketing professional — with anyone expressing an interest in benefiting from his extensive knowledge on such a wide range of subjects.

Mr. Bansemer’s previous professional experience includes a lengthy run in the broadcasting industry during the 1980s and 1990s in the Chicagoland-area, including as a radio talk show host as well as an operations manager and program director. In the time since, Mr. Bansemer has capably transitioned into a variety of different leadership roles while focusing on the development and implementation of innovative marketing strategies while specializing in the direction and execution of strategic marketing campaigns and eCommerce executions involving the use of digital, direct mail, print, radio, television, and more.

In what city/state was your first house located and approximately what year did you buy it?

The first property I bought was a piece of land near Upper Priest Lake in Idaho. In the more than 30 years since buying the property I have built an off-the-grid home there.

What was your living situation prior to buying your first house? Where/with whom/etc?

I was living in Chicagoland and working in the broadcasting industry at the time, so I purchased a suburban home with my wife. We also had some undeveloped land in southwest Wisconsin near Argyle that we would escape to on weekends.

What motivated you to purchase your first house?

I had always dreamed of buying a big piece of land I could build a home on and really make my own. Both northern Idaho and southwest Wisconsin are perfect for that.

How did you go about getting the money together to buy it?

The land was so inexpensive at the time that I didn’t even need to take out a loan or dip into my savings. My wife and I learned to be self-reliant with our finances at an early age.

When you purchased, were you thinking of it as an investment or as a place to start a family. Please elaborate.

I thought of it as an investment, but not necessarily a financial one. I saw it as an opportunity to create a quiet, sustainable retreat I could return to and work on as often as I needed.

What are 3 things you liked most about the house?

It is a remote area of Idaho, so it’s quiet and secluded. Since it was only a piece of land when I first bought it, it was basically a blank canvas that I could work with at my own pace and according to my own desires.

Was there anything you didn’t like about it?

Just like city life can be almost impossibly convenient in many ways, remote living has drawbacks of its own. We simply take on the challenges life throws at us one step at a time.

Did you make any improvements or major renovations to the house?

I built the house itself and have systematically added new features and elements over the course of the past 30 years or so.

Please share 1-2 of your fondest/funniest memories from living there.

I’ve really enjoyed the process of building a homestead within the natural contours of the land and seeing my vision slowly brought to reality over time.

Do you still live there or did you sell it or renting it?

I still own the property and continue to spend quite a bit of time out there.

What advice would you give other first time home buyers?

A lot of people spend a lot of time and effort — not to mention money — looking for the perfect home; I put a lot of time and effort into creating the perfect home instead.