Nancy Behrman is the founder of Behrman Communications, a brand-building firm that has not only transformed countless concepts and ideas into multi-million dollar endeavors, but has also succeeded in transforming the public relations industry as a whole ever since it was founded over 30 years ago. As the founder of Behrman Communications, Ms. Berhman has focused on radically altering the manner in which brands are built and has long favored an approach in which collaboration with media, manufacturers and retailers remains a core component.
Since the immense success generated through the unique approach to brand building developed by Ms. Behrman, the efforts of Behrman Communications have yielded consistently exceptional results and have successfully elevated brands from just an initial concept to worldwide recognition. Current and past clients, such as Burt’s Bees, Equinox, Oakley, Tria and Ulta have all benefited tremendously from working with the firm founded by Ms. Behrman, and the strategic efforts of the company are often cited as central to the long-term success of the firm’s many varied clients.
A longtime Manhattanite, Ms. Behrman actually began Behrman Communications out of her studio apartment. It was there that she she first developed the strategic approach used in elevating the brand recognition of Kiehl’s Since 1851. While she has long since moved on from her studio apartment, Ms. Behrman has remained in the New York City area ever since, maintaining a home in Manhattan while frequently traveling from coast to coast to meet with clients of Behrman Communications.
In what city/state was your first house located and approximately what year did you buy it?
The first piece of property that I ever owned is the apartment that I still live in today. I purchased it in 1995.
What was your living situation prior to buying your first house? Where/with whom/etc?
I was living with my husband and infant daughter in a rental apartment a few blocks away.
What motivated you to purchase your first house?
I liked the neighborhood for raising children.
How did you go about getting the money together to buy it?
I had some of my own money that I had saved over the years, and my husband at the time came up with the rest.
When you purchased, were you thinking of it as an investment or as a place to start a family. Please elaborate.
I was very focused on building my business at that time, but I was equally dedicated to my family, and the apartment was the perfect location and size for raising my daughters. In that sense, it was both an important investment and a great place to start and raise a family.
What are 3 things you liked most about the house?
The kitchen because it has the space to allow us to all hang out there, the den which is very soothing and really the nucleus of the apartment, and my bathroom, which has every beauty product known to man.
Was there anything you didn’t like about it?
It is on the third floor, and therefore it can be pretty noisy.
Did you make any improvements or major renovations to the house?
Not really. It was in good shape, which was one of the main reasons why we bought it.
Please share 1-2 of your fondest/funniest memories from living there.
The first time some of my original clients visited after having become accustomed to meeting in a studio apartment was both a comical and enjoyable experience.
Do you still live there or did you sell it or renting it?
Yes, it is still my primary residence.
What advice would you give other first time home buyers?
Talk to as many realtors as you have to until you find someone who truly understands what you are looking for in a home and is willing to go to great lengths to help you find it.